Instructional Design

eLearning modules and video content for Ford and Lincoln, equipping dealers with in-depth knowledge of vehicle specifications and comprehensive training on the rewards program.

Lincoln Access Rewards eLearning

A self-paced training course, tailored for retailers, introducing the Lincoln Access Rewards Program. This eLearning initiative was launched for all Lincoln Retailers throughout the United States and Canada.

FordPass Rewards eLearning

A self-paced training course, specifically designed for dealers, introducing the FordPass Rewards Program. This eLearning initiative was launched to all Ford dealers across the United States and Canada.

Storyboard for Lincoln Access Rewards Video

A series of retailer-focused videos was developed to cover key aspects of the Lincoln Access Rewards program, including enrollment, Visa sign-up, and navigation of the member portal dashboard. These videos were produced in French and English and available exclusively for internal use by teams in the U.S. and Canada.

Storyboard for FordPass Rewards Video

A series of dealer-focused videos was created to explain key features of the FordPass Rewards program, including enrollment, Visa sign-up, and navigation of the member portal dashboard. Produced exclusively for internal Ford and Lincoln teams in French and English.

Take 5 Vehicle Desktop eLearning Course

Take FIVE (Ford In Vehicle Education), a comprehensive set of desktop training courses, was developed for various 2020 vehicles, featuring videos and quizzes that highlight all the latest innovations and features of each model.

Take 5 Vehicle Mobile eLearning Course

Take FIVE (Ford In Vehicle Education), a set of mobile phone training courses was developed for various 2020 models, featuring targeted instruction on all the latest features and innovations of each vehicle.