Challenge
After a long break from outdoor advertising, the client wanted to make a bold return that would capture attention and drive increased attendance.
Solution
I developed a visually striking campaign centered around the zoo’s animals, collaborating closely with the client to craft engaging taglines that resonated with their target audience.
Outcome
The campaign delivered record-breaking results, attracting over 25,000 additional visitors compared to the previous year. The billboards generated significant buzz on social media, with many attendees citing the ads as a key reason for their visit.
Spec and posted designs made with stock and client provided photography.
Karen Khalifah 