Challenge
Creating a specific out-of-home focused design to connect with Cabela’s clientele.
Solution
Outdoor is a 24/7 business. I wanted to design with the idea that the billboards would be viewed at anytime, day or night. Utilizing techniques like an inflatable prop that would be illuminated at night, camouflage, and backlight billboards, I wanted to present something extra to our client. Learn about the electro luminescence technology here.
Karen Khalifah 